Monika Malinowska-Olszowy
Articles:
Affilation: Centre of Market Analyses of Product Innovations, Department of Material and Commodity Sciencs and Textile Metrology, Faculty of Material Technologies and Textile Design, Lodz University of Technology, Łódź, Poland
All authors: Wysokińska Zofia, Koszewska Małgorzata, Czajkowski Tomasz, Malinowska-Olszowy Monika
Affilation: Centre of Market Analyses of Product Innovations, Department of Material and Commodity Sciencs and Textile Metrology, Faculty of Material Technologies and Textile Design, Lodz University of Technology, Łódź, Poland
The Ability to Build a Brand in the Single European Market for the Polish Sportswear Sector
Affilation: Department of Global Economy and Textile Marketing, Technical University of Lodz, Łódź, Poland